FORWARD THINKING: HOW FORWARD MADISON FC DECIDED THEIR NEWLY BELOVED CREST

It’s rare to see the majority of the soccer world all in favor of a new crest but with the help of the residents, Forward Madison were able to capture the personality of the city, colors brought by the eclectic residents, and one that stands out more than others. And while the background story about the plastic flamingo and why it was chosen has made its way throughout the press, this is the story about how the crest was chosen and how it almost wasn’t the one that set the internet ablaze.